With millions of people increasingly monitoring their health data online via a profusion of smart gadgets, Apple on Wednesday unveiled a fresh initiative to highlight the significance of health data privacy around the world, including in India. This summer, the campaign will air on television, social media, and billboards in twenty-four different time zones.
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The campaign will roll out across 24 nations and include an updated commercial voiced by Emmy Award-winning actress and comedian Jane Lynch, a white paper detailing the many ways Apple ensures the security of information kept in the Health app on iPhone and HealthKit, and a series of billboards.
Lynch lends his hilarious voice to an advertisement that depicts the narrative of those whose health data was released without their consent. Craig Gillespie, whose film credits include “I, Tonya” and “Cruella,” directs the commercial. The corporation has also released a white paper on protecting sensitive medical information.
The tech giant has developed all of its Health features on four tenets of privacy that it strongly believes in: data minimization, on-device processing, transparency and control, and security. By calculating health measures locally on the iOS device, the quantity of data transferred to Apple’s servers is reduced. Health app data is end-to-end encrypted for users with two-factor authentication, a device passcode, and an iOS 12 or later device. Health app data is therefore unreadable by anybody, even Apple.
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In order to deliver health metrics and summaries, storing and processing this data locally on the device helps guarantee that Apple does not have access to it. Apple understands the importance of keeping users in charge of their personal health information and takes every precaution to protect it. Through HealthKit, apps may seek access to a variety of information, and you, the user, can choose which pieces of information to make public.